Beg borrow or steal a newspaper review. Easier to do in small population centres without much competition. Find the entertainment contacts for the local papers. Send them press releases about the show and follow it up with an interview and if the newspaper has a reviewer, give the reviewer a couple of free tickets to review the show. There's no such thing as bad publicity so the quality of the review is meaningless. Give away a couple of tickets to the newspaper to enter into a draw. Contact a restaurant to see if they will give away a meal for two to go with your ticket draw. Newspapers will often ask for photos to go with your story or review. Send photos of at least 300 dpi to the paper. Readers will look at photos. Sometimes the newspaper will want to take the pictures for the interview or review. Other times they will ask for them. If at all possible, make sure the photos look good, that your cast is costumed and that the shots are attractively arranged. Wacky artsy photos don't suggest a good show any more than a photo of a messy meal suggests good food at a restaurant. Print ads are alright if you have the money, but I certainly would not over spend. If there is a good local entertainment page in your paper where potential customers will know to look for ads, then that is usually money well spent. But spending money on marketing has a law of diminishing returns. Just throwing money at marketing a play doesn't work if the right people don't see the information.

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